SXSW (South by Southwest) is one of the world's most highly-publicized festivals that combine music, interactive media, film and technology. For the 2016 edition, running from March 11 to March 20, iText's CSO and founder Bruno among the festival's 80.000 attendees. In his wake, he's brought an armada of iText lego minifigs.
And why not? Everybody loves minifigs, right?
And here's Bruno employing his craftiest lines to get new partners and customers on board:
Overall, SXSW 2016 is shaping up to be a particularly interesting event. On March 11, it started with a keynote speech from US President Barack Obama, calling on technology experts to help solve many of the world's current challenges, from improved Internet connectivity in remote areas to cyber security and general quality of life. On March 14, FLOTUS Michelle Obama took center stage.